Trak Racer

The Challenge:

Trak Racer engaged Zib Digital to enhance their digital marketing strategy, branding, and social media presence across their AU, US, and EU markets. I was the lead designer assigned to the account. A key challenge was the client’s limited initial budget for the Always On Campaign and their reluctance to invest in a comprehensive brand identity refresh, despite a clear need for greater visual cohesion across platforms.

The Solution:

Following the strategy and discovery phase with the production team, we proposed a "soft brand refresh" to quickly deliver a market-ready campaign. The idea was to test a refined visual direction through initial social media ads and, based on performance, expand it further. The early campaigns delivered strong results and became the foundation for a broader brand refresh rolled out over subsequent campaigns. This culminated in the 2022 Black Friday campaign, which generated over $3 million in global sales. The success of that campaign set the tone for ongoing branding and marketing efforts throughout the remainder of the client partnership.

What was delivered:

Updated and cohesive Always On digital marketing assets such as social media static, carousel and video posts for multiple campaigns across two years.