Cardbot

The Challenge:

Cardbot engaged Zib Digital to support their digital and social marketing efforts, aiming to sell surplus inventory during the 2023 end-of-year summer period in preparation for new stock arriving in February. However, the brand lacked cohesive guidelines and consistency across its marketing channels. Additionally, Cardbot requested that new social assets group similar products together, while still allowing each product range to maintain a distinct visual identity.

The Solution:

My initial focus was to establish a cohesive brand lockup that allowed flexibility for varied design treatments across different product lines. The client was presented with three creative directions and proceeded with the concepts shown below. Within four weeks of launch, Cardbot generated over $70,000 in sales and sold out of stock. The same branding principles were applied across subsequent campaigns throughout the year, contributing to a total revenue of over $500,000.