Reverence Coffee
The Challenge:
Reverence Coffee Roasters engaged Zib Digital to refresh their logo and brand identity, with the intention of rolling out the updated look across all company collateral and product packaging. A key focus was the redesign of their coffee bag range, which needed to align with the new brand direction while clearly distinguishing between the various blends and grinds in their newly restocked product line.
The Solution:
Following thorough research and discovery, the logo was modernised while retaining select elements from the original design to preserve the brand’s heritage. Significant effort was dedicated to the coffee bag designs, as these were a top priority for the client. Three distinct design directions were presented, with the client ultimately selecting the final concepts shown below. These approved designs served as the foundation for developing the broader brand identity, ensuring consistency across all touch points.
What was delivered:
A new logo and brand identity that was rolled out across their product range, company collateral and website.
