Refresh and being a brand custodian

The challenge:

Barenbrug had just recently rebranded themselves from their European counterpart Heritage Seeds. But noticed that some of their marketing collateral and informational tech sheets still needed to recieve the new facelift as these were the bread and butter materials resellers needed to be able to sell the product.

It also came to the clients attention that since these materials had not been made. Resellers were making their own non-compliant collateral which gave off mixed messaging.

The solution:

Working with the team at Zebra Direction. We designed a master layout for the informational tech sheets that could be used for any of their current or upcoming products.

Jumping off the look, feel and rules we made for the tech sheets. We designed templates and guidelines for Press, digital content, POS, vehicle livery and expo stands that could also be applied to future marketing campaigns as well. With this in place the resellers stopped creating their own non-compliant collateral